It is the division of market based on who the audience is. In B2B, the consumer is other businesses whereas in B2C, the consumers are individual buyers rather than professional buyers. In both cases, the focuses are entirely distinct.
When you are dealing with business, products and markets that are new to you, market research gives you an informed edge. When large capital and investment is involved, it is always advised to manage your business fully armed with the kind of knowledge and expertise only market research can offer. Our reports are insightful analysis of the market, curated by business and market professional along with a panel of industry experts.
These are two standard and most widely used methods to undertake research. Qualitative research relies on testimonies and oral or written narrative. Quantitative study draws research conclusions using logical and statistical data. Where one is built upon, behavioral and social sciences, the other stems from numerical and mathematical data, respectively.
Qualitative research method uses focus group to derive information. Focus groups are a careful selection of people given a pre meditated topic to discuss on. Focus groups are a study in human behavior through observation of interaction and shared and opposing views. It’s a very instrumental tool in understanding attitudes and processes from a consumer perspective. They shed light on why, what and how questions pertaining to the products.
The main aim of taking up market research for your business is to minimize risk. Market experts equip you with a thorough knowledge of the risks you may counter in long term and short term and will also help you calculate the cost savings. You can also see evidences of success that research for business in the past have enjoyed. This will help you see its true value in employing its services for the future. ROIs on market research are indirect but have taken businesses to elevated success.
Brand engagement is internalization of the brand, showing extreme commitment and going beyond awareness. With the advent of social media platforms, brand engagement has crossed the traditional word of mouth methods to make consumers connect to the brand. Here, consumers interact with the brand at a very personal level and build relationships in new ways.
Consumers are the receivers of your brand message and their attention and involvement translates to better revenues and market share.
Our syndicated research reports cover many diverse industries, markets, regions and enterprises. These are standalone report that discuss niche topics and areas written by experts who have diligently gone through it. They are available in different formats like PDF, print copies and CD-ROMs.